Africa’s No1 Guitarist, Ifiok Effianga, professionally known as FIOKEE, has tag-teamed with the reigning prince of Afro Street-hop, Bella Shmurda, to ignite the Yuletide groove with a smash single dubbed, Personal.

“Please don’t take it personal/ Money me I chase, no friends no foes/ I need some space, I dey run my race,” Shmurda dazzles throughout this record in a halo of witty lyricism, taking the record as personal as it can get. The Lagos-bred singer simply spotlights the deep-seated struggles most entertainers face with respect to setting boundaries and maintaining personal time. He pontificates that, at the end, the answer is to “share love to everyone”, and especially through “giving to the poor” and making time for loved ones. It is a story deeply entrenched in Shmurda’s past, and also still evident in his present. It is also one that is very relatable, by not just the artistes, but also by everyone.