The FIFA World Cup Qatar 2022™ Official Soundtrack kicks off today with the release of the single Hayya Hayya (Better Together), featuring Trinidad Cardona, Davido and Aisha, ahead of tonight’s final draw for the tournament.
The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.
The track’s debut public performance will take place tonight in front of a worldwide audience of football fans, who will tune in from around the globe to follow the highly anticipated draw starting at 19:00 local time. The song is the first in a selection of soundtrack singles that will hit the airwaves over the coming months, as anticipation grows in the lead-up to the start of the FIFA World Cup on 21 November 2022. It is the first time that the tournament’s soundtrack will feature a multi-song collection, with international artists showcasing diverse musical genres that span the world, setting the tone for a truly global celebration.
FIFA World Cup anthems and songs are tunes and songs adopted officially by FIFA, to be used prior to the World Cup event and to accompany the championships during the event. They are also used in advertising campaigns for the World Cup” – Wikipedia
