Burna Boy Steps into Sportswear as On’s Global Ambassador

Grammy-winning Nigerian superstar Burna Boy has been named the global ambassador for Swiss sportswear brand On, marking a bold fusion of music and athletics. In a multiyear partnership announced today, the Afro-fusion artist takes on the role of “Clubhouse President,” aiming to blend cultural influences with sports innovation.

This collaboration highlights Burna Boy’s global appeal, fresh off sold-out tours and Grammy nods. A short film directed by Rollo Jackson showcases the partnership, merging Nigerian patterns with On’s Swiss heritage to redefine sports culture through music and art.

As On expands in tennis and beyond, Burna Boy’s involvement could drive brand growth in diverse markets. “It’s about bridging worlds,” he shared, emphasizing cultural unity. Fans are excited for upcoming collections that embody his vibrant energy.

This move cements Burna Boy’s status as a cultural icon, proving music’s power in reshaping industries. Stay tuned for more updates!