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Canalys’ latest market report on the Southeast Asian smartphone market shows a healthy 12% growth year-on-year in the first quarter of this year. Analysts say it’s the first sign of recovery after a rather difficult 2023. Smartphone manufacturers shipped 23.5 million units, but they are still below pre-2023 levels.
One of the main driving forces of the Q1 success is Ramdan in some markets like Indonesia and Malaysia, while other companies like Transsion benefited from markets like Philippines and Indonesia where the sub-$100 segments saw a revival.
In any case, Samsung is still in…
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